This blog provides information  about remarkable growth of e-commerce sector   in Pakistan.

      According to recent survey reports,where e-commerce spectrum  (specifically B2C sites ) booming      all around the world,meanwhile the exceptional growth in this sector is now attracting buyers toward
online shopping..With a number of players now operating in the market there is an increased awareness and trust around online shopping platforms. Online shopping of fashion related items in particular is on the rise. Kaymu conducted a survey to study the behavior of Pakistani consumers when it comes to online fashion shopping.

The graph depicts four colors in each respect, if we analyze the graph closely, the overall trend in the first question” How often people buy online in Pakistan?” portrays that in Pakistan, online shopping is still rare. Mostly people only shop once in a quarter it means on average, in two and a half months, people tend towards online shopping. The red line is extended most after the pink one which is showing that there are people who shop online once in a month. The people who never shop online or stay at homes while observing only the products and their prices are at number three showing in yellow line while the prospect where people relatively shop more like twice in a month or more are least in number, describing that we have very little number of people who buy things regularly on the internet.

So why people in Pakistan are still reluctant to shop online, for this you have to go to the graph number 4 which is explaining that lack of trust is the primary hurdle in buying products online. First of all, the payment methods are not very easy and secure. Since a huge number of Pakistanis do not maintain a bank account, the number of people possessing a visa card is even fewer. Those who have the card, do not use it online in Pakistan owning to security reasons and fear of getting hacked and robbed online. The absence of cyber laws and e-commerce gateway in Pakistan has not helped the entire eco system to evolve. The poor customer service is the second main reason for stiff online shopping behaviors although the big sites are making improvements in this department. Similarly the absenteeism of facility to check the size and the quality of clothes is also a main hurdle. These trends show that people still prefer actual stores and enjoy being present on a shop physically rather than online.

What are the most selling fashion products in Pakistan online nowadays? To check the answer, you must go to graph no.2 and you’ll come to know that people still love to buy the clothes online. Whether it be TShirts, Pants, Kurtaas or whatever. Footwear, perfumes, jewelry and other products come after clothes respectively.

The thing which is responsible for slow but yet gradual progress of online shopping are the online discounts. You must have seen this often that most online shopping giants advertise their deals on various websites. 3 bundle T-Shirt deal or a neckless with an extra jewelry artifact and deals like these attract the customers. Surprisingly enough the convenience of being stay at home and not to spend to go to market is at third place for a viable online shopping trends which should have been at top but customers do also like the huge variety which they can see on the internet at a glance. Affordability is also a reason customer holds responsible to buy an online product. After all, customer is the king of the market.

Kaymu found out that what people look for while shopping online. In the world where mostly customers prefer quality, Pakistani buyers prefer price the most while thinking of online shopping. Second thing which customer prefer is the variety of the products and the third one is a good return policy. This is an area where online shopping portals must be given credit as despite of limited resources, mostly these portals allow the customers that they can return the product upon disliking the product or because of any issue. Sadly the customer don’t take the product quality into account and in the end, user friendliness of the website is the aspect which facilitate the customer.